J
about 2 months ago
Sephora/Olive Young
So today marks the launch of OY in Sephora in the US…From what I see online it’s only about 10 new K beauty brands along with the ones they’ve already carried. Prices don’t seem too bad but I’m disappointed that they didn’t offer more brands. I’m tired of the viral sensations when there are so many amazing Korean brands and products. I miss my secret world of KBeauty direct from Korea! Anyone else check it out or have any thoughts??
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Comments (2)
I miss having access to Olive Young Global, too. I hadn't even looked at the Olive Young section of Sephora till you mentioned it. I haven't even gone to the Olive Young in Pasadena yet. I guess we were spoiled when we could order straight from Korea. 😢
I’m in Seoul, so I haven’t been able to visit a U.S. Sephora and see it in person. I’ve only checked out the lineup online. Thome, for example, is usually only sold at pharmacies in Korea, so it’s interesting to see it being sold through Olive Young in the U.S. 🙊 It definitely seems to be focused mostly on viral brands… but from Sephora’s perspective, they probably need to see what sells before bringing in more brands. So hopefully the lineup will continue to expand over time! Personally, I feel like Ulta might be a better place to look forward to for more variety. Big retailers like Olive Young and Sephora don’t seem to focus as much on smaller indie brands. But still, let’s be hopeful! 🤞🏻✨