KIERA
Blooming Eyelash Serum (Black)
7.5ml
What it targets
Skin types dry · sensitive
This round is already matched — 20 testers have it. You can still mark it: if KIERA runs another round, your mark counts then.
Join the tester program to get sent this#MascaraAlternative #ContainsEGF #WIDELASH™ #OilFree ⭐ Lash care and makeup in one step! - Formulated with EGF Complex and WIDELASH™ to nourish damaged lashes and support healthier-looking lashes. - Naturally defines and enhances lashes with a rich black tint for a mascara-like effect. - Oil-free formula suitable for use with eyelash extensions and lash lifts. - Colored with 100% natural charcoal powder for a natural-looking black finish. - Easy to remove with water for effortless cleansing. - Ideal for daytime makeup and can also be used overnight as a nourishing lash serum.
How to use
1. Curl your lashes with an eyelash curler before application. 2. Apply the serum evenly from the roots to the tips of your lashes using the brush. 3. Allow the serum to dry completely to help maintain the curl. 4. For a more defined, volumized look, apply a second coat after the first layer has dried completely.
Animal testing & vegan
- 🐰 The brand states this is not tested on animals — ingredients, finished product and contract manufacturing.
This is what the brand told us, in their words. CYoung records and shows it — we don't independently verify or certify it. South Korea has banned animal testing for cosmetics since 2018.
Key ingredients
EGF Complex 100,000ppm / WIDELASH™ / Peptide Complex / Pyridoxine
Full list
Water, PVP, Glycerin, Butylene Glycol, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Ethylhexylglycerin, Charcoal Powder, 1,2-Hexanediol, Tromethamine, Panthenol, Allantoin, Betaine, Citric Acid, Ceteareth-25, Disodium EDTA, Citrus Junos Seed Extract, Oleth-10, Myrothamnus Flabellifolia Leaf/Stem Extract, Glycine, Dextran, Serine, Glutamic Acid, Xanthan Gum, Aspartic Acid, Leucine, Biotinoyl Tripeptide-1, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Acetyl Tetrapeptide-3, Proline, Threonine, Trifolium Pratense (Clover) Flower Extract, Valine, Isoleucine, Histidine, Cysteine, Methionine, sh-Oligopeptide-1, Myristoyl Pentapeptide-17, Acetyl Hexapeptide-8, Arginine/Lysine Polypeptide, Copper Tripeptide-1, Dipeptide-2, Hexapeptide-11, Nonapeptide-1, Oligopeptide-1, Palmitoyl Hexapeptide-12, Palmitoyl Pentapeptide-4, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Tripeptide-1.
KIERA
K-Beauty for Healthy, Radiant Skin
✨ We believe healthy skin is the most beautiful skin. KIERA was created with a simple mission: to help people reveal the natural beauty of healthy skin through effective, thoughtfully crafted skincare. Rather than following trends, we focus on carefully selected ingredients and proven formulations that truly benefit the skin. 🌿 Our goal is to create products that are gentle enough for everyday use while delivering visible results, so everyone can enjoy healthy, radiant skin with confidence. 💙 With a commitment to results-driven K-Beauty, KIERA brings effective skincare to customers around the world.
Also from KIERA (3)
🧪 Tester reviews
16 tester reviews · avg 2.9 / 5— from members who received it free through the tester program.
- Heloise★★★★★Received free for testing
I don’t usually wear black mascara (I prefer brown) but I liked this one. Same as the clear one, I haven’t used it long enough to see the effects on my lashes’ length but I was losing my lashes less.
- Mary★★★★★Received free for testing
Unfortunately this did not work well with my eyelashes. It left droplets at the tip of the lash which then dried in smaller spots at the tip. I loved the pigment and the texture but it just did not sit well for me.
- Aldona★★★★★Received free for testing
I can't say whether it works as I've been using it for only three weeks. I have nothing against the idea (love the clear version!), but I have issues with the black mascar format. Unless you have the palest blond eyelashes, you won't notice any chnge on your lashes other thatn bad clumping. When I applied a thing layer, the lashes look fine (no "blackening" mascara effect) - they're soft and nice. However, when I tried to put more layers to achieve more of a "mascara" look, they clumped horrible and I ended up with four spider lashes. Having said that, the lashed remained quite soft as the product doesn't harden to a point of stiff lashes. Sorry to say, this product is a miss... although concept behind it is great! What a great product (so far, after 3 weeks). I cannot say whether it wors as a lash grow serum, but it definately conditions my lashes and leave them soft and shiny. It doen't seem to have any prostoglandins so your irises won't change their colour! Yaay! (because I like my blue eyes ;)) The applicator is simply genius! It has a mascare spoolie to comb through the lashes AND a little ball at the top to apply the serum along the lash line. Love it so much!
- Gabrielle★★★★★Received free for testing
The Kiera Blooming Eyelash Serum is a decent product if your main goal is lash health. It has a nice, easy-to-use applicator and doesn't leave a sticky residue, nor did it sting my eyes (and I suffer from dry eyes). While it didn't give me any noticeable difference in lash length or volume, it did improve the texture of my lashes. They look much healthier, softer, and more conditioned than they did before. It’s a nice lash care step, but don't expect a dramatic transformation.
- Anna★★★★★Received free for testing
Serum in black version promises to tint lashes but the colour payoff is minimal. It’s also very gloopy, so it clumps the lashes together instead of giving them any definition. I used it in the morning instead of my usual mascara but it did nothing to emphasise my lashes. I also haven’t noticed any spectacular improvement in lashes condition. I would not either buy it or recommend it to anyone.
- Sumeesha★★★★★Received free for testing
Non irritating formula, easy to apply with the wand. I can see the idea behind combining an eyelash serum with the properties of mascara, so you can use it even during the day, but I would prefer to just use the serum at night and use a good mascara during the day. Formula was too light and didn't give much hold or volume and using two coats made it clumpy. I would prefer the clear version instead
- JennyP★★★★★Received free for testing
A high-quality product. No irritation in the eyes. However, the mascara lacked definition. Additionally, the color did not distribute properly. Sometimes it made some small clumps on the lashes, and I had to go over with the brush a few times. Since I have sensitive eyes, I use tubing mascaras. They give definition, and the eyelashes look long and stand out. So, although the Kiera mascara is a high-quality product, it doesn't give me the look I expect. However, for an everyday discreet look, this mascara is fine.
- Maria★★★★★Received free for testing
A few days is biologically too brief to evaluate true lash growth or density changes, as the anagen cycle requires 4–6 weeks, but I can evaluate its immediate cosmetic performance. The gel feels slightly sticky for the first minute, but it is easy to work with and sets without crunchiness or ocular irritation. My natural lashes are light blonde, short, and barely visible; this adds an effortless, subtle tint and separation that defines them naturally. I likely wouldn't purchase the Black version myself because I prioritize root stimulation. I prefer the Clear version since its sponge tip targets the follicular bulb directly, whereas the Black spoolie primarily coats the hair shaft. Overall, it is a nice-to-have rather than a must-have: ideal if you prefer a minimal, no-makeup look, or as a nourishing peptide base layer under regular mascara!
